Model assessment · Clorox

Clorox Large Room True HEPA Air Purifier (11010) review

A 320-square-foot five-change Clorox purifier with three-stage 360-degree pre-filter, True HEPA and active-carbon filtration, sensor Auto and an on-unit PM2.5 display.

Sources checked 2026-10-25 · Our editorial approach

The exact U.S. page identifies model 11010 and UPC 040094043675 but marks Web Availability RUNOUT and presents a notify-me prompt while other embedded stock/active fields conflict. Keep a non-buying identification review; do not claim current offer availability.

Clorox™ Large Room True HEPA Air Purifier, model 11010
Image source and model notes
Clorox’s manufacturer-page image linked to the Large Room True HEPA model 11010; depiction style is not stated. Clorox
A useful fit for

A large-room reference for shoppers comparing 320 sq ft at five changes, smoke/dust/pollen CADR, sensor Auto and numeric PM2.5 feedback. The exact product page marks RUNOUT and conflicts with other offer fields, so it is not a current buying recommendation.

The main tradeoff

The 11010 is smaller and lighter than the 11060 Ultra but still a floor-standing unit; its 1,500-sq-ft headline is only one air change per hour. It lacks app control and UV-C; the filter is 12010 with a manufacturer estimate of 6–12 months, but current offer availability and replacement cost are unconfirmed.

On this page

Your needs, this model

Does it fit your priorities?

Does a 320-square-foot five-change rating cover your room, rather than relying on the slower 1,500-square-foot one-change figure?

The 320-square-foot figure is the relevant repeated-cleaning rating; the 1,500-square-foot number is only at one change per hour.

Explore this need in the finder →
Do you want sensor Auto and a numeric PM2.5 value on the purifier rather than manual speed selection alone?

The exact listing documents both particle-responsive Auto and an on-unit numeric PM2.5 display with a separate six-level color cue.

Explore this need in the finder →
Can this reference-only model enter purchase matches if you ask to see earlier models?

No. The exact 11010 page identifies filter 12010 but also marks Web Availability RUNOUT and shows a notification prompt despite conflicting status fields. Its review remains reference-only and not a purchase recommendation, even when older models are requested.

Explore this need in the finder →

The Clorox Large Room True HEPA Air Purifier (11010) is a sensor-equipped, three-stage model for a room that needs more cleaning capacity than a compact bedroom purifier but does not need the Ultra 11060’s larger frame or UV-C lamp. Clorox rates it for 320 square feet at five air changes per hour and 1,500 square feet at one change per hour. Use the five-change figure for a regularly occupied room; the one-change number is a slower cadence, not an interchangeable “large room” promise. The page says those areas assume a closed room with an eight-foot ceiling and the highest fan speed. The site uses 320 square feet as a conservative lower bound in its 4.8-ACH comparison, not as a separate 4.8-ACH claim.

White Clorox Large Room True HEPA Air Purifier model 11010 with a perforated body and black top controls
Image source and model notes
Clorox’s product-page image for the Large Room 11010, shown for identification. Image source.

What its size and ratings mean

The manufacturer lists smoke, dust and pollen CADRs of 206, 219 and 232 CFM. The lowest, smoke CADR is the sensible single figure for conservative matching, while the three separate ratings tell you the pollutant-specific results. Its body is 10 inches wide and deep, 19 inches tall and 11.56 pounds. That gives it a smaller footprint than the cylindrical 11060 while still making it a floor-standing purifier rather than a desktop device. The “maximum room” figure of 1,500 square feet is explicitly at one air change per hour; if you want a faster turnover, select a room-size tier based on the 320-square-foot five-change figure.

A sensor adds feedback, not a guarantee

The 11010’s 360-degree filter has an outer pre-filter for larger dust and pet hair, a True HEPA layer and active carbon for general odor and VOC reduction. Clorox says the HEPA layer captures 99.97% of particles as small as 0.3 microns. The product page also reports limited test-chamber reductions for named viruses and bacteria on the highest setting; it explicitly says the purifier does not kill them and was not tested with SARS-CoV-2. Treat those statements as manufacturer test conditions, not medical evidence or a promise for your home.

At the controls, it offers four fan speeds, sensor-driven Auto, an on-unit numeric PM2.5 display and a six-level color air-quality light. There is a filter reminder, timer and a documented child/control lock. Clorox calls speed one “Whisper Quiet” and says you can turn the screen and air-quality light off for sleep. That is a low-speed setting with lights-out control, not a separately documented automatic Night mode; no maximum noise figure appears in the exact page. There is no app-control claim. Choose it if you want local controls and automatic response to the particle sensor, not phone scheduling.

Filter upkeep and listing status

The page identifies replacement filter 12010 and says the included filter typically lasts six to twelve months, depending on air quality. It lists no replacement price, and an interval estimate should not be treated as a timer: dusty or smoky use can change service life. The reviewed manufacturer materials give an interval but do not establish a washable-media routine or complete cleaning schedule. Do not assume one; follow current model instructions. For replacement, use the identified filter code.

One material buying limitation is the manufacturer’s own availability wording. The exact 11010 page marks Web Availability “RUNOUT” and displays a notify-me prompt, while other internal fields conflict. It is retained as a reference for identifying the model and comparing its features, not presented as a confirmed current offer. Its SKU is 11010 and UPC 040094043675. If you are looking at a used unit, price the 12010 filter and confirm parts before deciding.

Which Clorox is the better fit?

Choose the 11010 when a room near its 320-square-foot five-change rating needs sensor Auto, a numeric particle reading and an odor-reducing carbon stage. The 11030J is shorter and lower-capacity but offers the same basic Auto/display combination for smaller rooms. The older 11090 is rated slightly higher at five changes—330 square feet—but uses manual speed selection and lacks the 11010’s numeric display and Auto. The Ultra 11060 offers much higher CADR and a separate UV-C bulb, but is considerably heavier and has its own RUNOUT conflict. This 11010’s value is the practical middle: more room capacity than the medium model and more feedback than a manual-only large purifier, with no need to manage a UV-C lamp. It is not the right choice if your room exceeds its repeated-cleaning rating, you require app control, or you need a verified in-stock product today.

Key details at a glance

Room area at 4.8 ACH (stated or calculated)320 sq ft
Published room area at 1 air change per hour1500 sq ft
Clean air delivery rate (CADR)206 CFM
App controlNo
Body width10 in
Body depth10 in
More specifications and setup details
Body height19 in
Published product weight11.56 lb
On-unit numeric PM2.5 displayYes
Included Pet Allergy Filter with ARC FormulaNo
On-unit lock for accidental control changesYes
Turbo fan settingNo
Manufacturer filter-check/replacement guidanceExact page identifies replacement model 12010, one included filter and a 6–12-month typical interval that varies by air quality. It gives no replacement price.
Purifier also has a documented circulation-fan functionNo
Built-in heating modeNo
Built-in humidification modeNo
Separate adjustable fan in exact offerNo
Unqualified manufacturer room-size claim (no ACH basis)1500 sq ft

Use the exact model’s instructions for operating limits, supplied equipment and version differences.

Sources for this assessment

Check the room rating against your actual space.

Compare room-area figures at 4.8 air changes per hour, then check their stated or calculated basis, placement and filter care.